Nimish Desai on the Birth of Rocky Patel Cigars (video)
While everyone in the cigar industry knows of Rocky Patel, not everyone knows how the Rocky Patel Premium Cigar Company got started. Here Nimish Desai tells us about the creation of the company and how they’ve been able to become so successful.
Hi, I’m Nimish Desai with Rocky Patel Premium Cigars. You know, when I’m traveling people always ask me, “How did you guys get started in this business?” So let me tell you, it’s a pretty cool story. Rocky was an entertainment attorney back in L.A. back in ’95, ’96 and he used to always visit the Grand Havana room. This guy came up to him and said, “Hey, I’m interested in looking for someone to invest in this cigar company.” And Rocky goes, “Well, I don’t know who you are. Why don’t you come live with me for a few months, see if we can get along and if that works, we’ll create a cigar company together.”
That’s literally how Rocky did it. He started out of the basement of his house in L.A. At that time we were only producing maybe 200,000, 300,000 cigars a year. We had a lot of fun, but no one would buy our product because it was very inconsistent.
So Rocky came to me and said, “You know, we’ve got to figure out a way where we can learn about tobacco and take this to the next level.” That’s really what we did. We went down there, Rocky and I learned everything we could about tobacco from the Plasencia family and we started making better quality cigars.
Today I think our company has gone to the next level. We’re one of the biggest cigar companies out there and it’s all because of hard work, passion, and just treating people the way you want to be treated. It’s not rocket science, but we love it, we enjoy it a lot. You also have to remember we draw-test 100% of our cigars.
So when you light up a Rocky Patel, you’re going to get a good draw, a consistent burn, great quality. Also, we ferment our cigars much longer than the average person. Usually, on our Secos we ferment those for about eight months to a year. Our Visos we ferment anywhere from 18 months to 2 years, and our Ligeros are two to three years fermented.
So when you pick up a Rocky Patel cigar you know you’re going to get a great flavorful cigar that people are just going to enjoy with any occasion.