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SAG Imports presents: the Heisenberg Project by Quesada

Terrence from SAG Imports talked to us during the 2013 IPCPR Trade Show about the Heisenberg Project from Quesada. Celebrate the final season of Breaking Bad with the Heisenberg! Get yours here. 


Hello, Terence Reilly here again with SAG Imports, here to talk about the Quesada Heisenberg Project. Heisenberg Project comes in four sizes. It’s a blend that we do not release, because the concept is embrace uncertainty.

The physicist Warner Heisenberg came up with the uncertainty principle, which more-or-less to oversimplify, you never know anything for certain. And when you smoke a cigar, it doesn’t matter where the tobacco came from, or whether it’s made by such and such a person. All that matters is whether you enjoy it or not. So this blend is just to remind you, smoke it, if you like it great, and if you don’t, it’s for the right reason.

But that’s what smoking cigars is all about. It’s about the camaraderie, it’s about enjoying the product for what it is. It’s not about all the information, which is great too, but it should never overwhelm the experience of actually smoking the cigar. So embrace uncertainty. Get out there, try one today.