Comprised of Nicaraguan filler leaves and a Habano-seed Brazilian binder under a flawless Nicaraguan Colorado wrapper, Alec Bradley’s Project 40 delivers an exceptional smoking experience at a very reasonable price point with a lofty concept attached. The idea of Project 40 is based on the belief that 50 percent of one’s happiness stems from genetics, 10 percent is based on circumstance, and the other 40 percent is said to be controlled by one’s own mindset and can be fulfilled through outlets such as leadership, creativity, physical well-being and financial success. So the Project 40 cigar is a product that lends itself to a positive impact on your overall well-being - an excellent smoke to provide relaxation and enjoyment for little coin. Whatta (delicious) concept!