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The Habanos Festival (or Festival del Habano) is an event that is held every year in Cuba. Though its primary purpose is to showcase what the Habanos brand will be offering for the year, the festival also serves as a gathering where cigar lovers can relax and enjoy themselves.
Obviously, the idea of people flying in from all corners of the globe to mingle sounds a little different in 2020. Even though the Habanos Festival was scheduled for February of 2021, it’s hard to imagine that things would be “back to normal” enough to move forward when the time came. So it comes as little surprise that Habanos S.A. recently announced the cancellation of the next Habanos Festival. The company’s official statement reads as follows:
“Due to the global context we are living, Habanos, S.A. has decided to cancel the 23rd Habano Festival scheduled for February 2021. The company, as a worldwide market leader, is working to surprise the Habano aficionados in 2021, year [sic] in which our most prestigious brand, Cohiba, celebrates its 55th anniversary.”
While the announcement is hardly surprising, it’s still dispiriting news for the cigar world. With so much uncertainty surrounding the end of Covid-19, all we can do is cross our fingers and hope that any surprises Habanos has in store for Cohiba’s 55th anniversary will go off without a hitch.