Cigars have long since been considered one of the go-to indulgences when it’s time to celebrate an achievement and with that in mind the it is the latest them to light up the Nike Air Jordan Championship Cigar line.
We always knew that Cigars and Celebrations have a deep tradition. Typically in the United States individuals believe that wealth allows for more occasions for celebrations, and celebrations for wealthy individuals typically include items that are reserved for ones that have disposal income to spend on those items. Which over the past few hundred years means high end cigars and this is why Cigars became ingrained in western culture as a sign of wealth, sophistication, and luxury. Cigars have always been there to help you celebrate life’s biggest moments, whether that is the birth of a child, a bachelor party, roping in that new big client.
Nike — and specifically Air Jordan, has always been on the forefront of innovation and has a solid understanding of market trends and historical background. Launching an Air Jordan line called “Championship Cigar” states much about where the current trends are going.
The fact that the new Nike Air Jordan is named after our favorite past (and current) time solidifies our belief that cigars and celebrations go hand in hand. It’s a great name Nike!