STG Acquires Room101 Cigars & Accessories

Scandinavian Tobacco Group (STG) has steadily become a powerhouse in the world of cigars, and they don’t seem to be slowing down. Earlier this week, on June 14, they put another feather in their cap with the announcement that they’ve acquired the brand Room101.

If you’re a big fan of Room101 cigars, there’s no need to worry. This doesn’t mean the end of the iconic cigar brand as we know it. In fact, the president of Room101, Matt Booth, will be retained as a creative director. As Booth stated via press release:

“This arrangement is nothing short of a watershed moment for myself and our brand family. Room101 Cigars has found its forever home with STG and I am extremely excited to be part of a company that is willing to invest in creative integrity and bold innovation. This partnership will empower Room101 Cigars to stretch outward and become the first true global craft brand in the category.”

Matt Booth, Creative Director, Room101

While the specifics of the deal weren’t readily disclosed, it was made public that Room101 will be exclusively represented by the Forged Cigar Company—which exists under the STG umbrella. While the primary purpose of Forged is to support brick-and-mortar retailers, that doesn’t mean you won’t find their brands in our online shop.

As it just so happens, you can pick up your favorite blends from Room101 and several other Forged brands here at Best Cigar Prices. That includes Partagas, La Gloria Cubana, Diesel, Chillin’ Moose, and others.


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